Comparing iOS and Android App Development Services: Which Is Right for You

Android and iOS app development services dominate the smartphone application market. Each has a vast user base, making the decision challenging.

For instance, If you’re a budding startup ready to develop an app for your business, which platform should you prioritize? While the Apple App Store’s worldwide revenue reached $21.2 billion in 2022, Android holds 70.96% of the global mobile operating system market. It’s a tough choice, isn’t it?

The decision between these development platforms is influenced by several factors, ranging from your budget and user demographics to market reach and desired app features.

For businesses on a tight budget, Android may appear attractive because of its open-source nature. However, iOS often provides a more streamlined and standardized development experience.

In this blog, we’ll demystify this choice for you, comparing various factors that might influence your decision between Android and iOS app development services.

Let’s dive in! 

How Can Choosing Android App Development Benefit You?

Android App Development

Android app development is greatly useful for startups looking to make a mark in the world. Here are its top advantages: 

1. Budget Friendly

Just after a minimal $25 developer account fee on Google Play, you can use various Android SDKs for creative app development without cutting your pocket. This approach leads to a higher ROI.

2. Compatibility Across Multiple Devices

Android runs smoothly on multiple devices. Therefore, users experience a more consistent experience when with Android apps.

With its vast integration capabilities, these apps are accessible on numerous digital platforms. Research indicates that Android was installed on 83.3% of all mobile devices sold in 2021. This makes it a preferred choice for those in sectors like healthcare and finance.  

3. Improved Customization

Android apps are versatile. Integrating them with your business’s tools, such as CRM(Customer Relationship Management), allows for significant enhancements in their performance, user interface, and functionality. Simply put, Android apps can adapt according to your unique business needs.

4. User-Friendly Interface

Android apps are best for users who love to tweak their app’s look and operations. With multiple available tools, creating an adaptable, user-friendly interface is more simple as compared to iOS.

5. Instant Google Play Approval

Google Play’s approval process is more straightforward than Apple’s iOS. Only apps that breach key content policies get rejected. This means that if your app follows Google’s Play Store Terms & Conditions, there’s a higher success rate of the app being published and deployed.  

6. Flexible Development

Since Android is an open-source platform, it provides developers the opportunity to use multiple frameworks, SDKs, and plugins.

Developers can experiment with functional and non-functional components and build a uniquely innovative app without straining the allotted budget. This flexibility ensures that businesses can craft apps that resonate with their brand and offerings. 

What are the Limitations of Android App Development?

App Development

Apart from security concerns, Android app development has other disadvantages that you should take into account. Here are a few of them:

1. Diverse Device Specifications

Not all Android devices are the same. Each has different screen dimensions, capabilities, and features. This makes the developer’s job much more complex. They are compelled to tailor the app’s interface and features for each device, extending development timelines and costs. Moreover, any oversight or design inconsistencies can adversely affect the user experience. 

2. Tedious Testing Process

As mentioned above, an Android app has to be accessible on multiple devices. This makes the app testing process lengthy and time-consuming. A comprehensive and well-planned testing process is required to ensure the app performs well across all devices. 

Though Google Play has a relatively streamlined process, it doesn’t focus much on copyright checks. This leaves the app exposed to copyright disputes.

To avoid this, developers must meticulously review similar apps to guarantee that they’re not infringing on any copyrights. This increases the time to market the app.

Read Also: How Mobile App Development Agencies Work: A Step-by-Step Guide

How Can Choosing iOS App Development Benefit You?

iOS app development offers financial advantages that business owners should consider when deciding between iOS and Android apps. Here’s an in-depth explanation:

1. Better User Interface Design

Apple offers clear guidelines for UI design, assisting UI/UX designers in developing intuitive and efficient interfaces.

Since user interface and experience are crucial factors for retaining users and ensuring their satisfaction, opting for iOS app development sets your app on a path to success from the start. Typically, the user experience of iOS applications tends to be more user-friendly and straightforward compared to Android applications.

2. Dedicated User Base

While Google Play offers around 3.5 million apps and Apple provides close to 2 million, Apple’s strength lies in its high-quality offerings and a dedicated user base.

Opting for iOS development might not guarantee a vast audience for your app, but if your app is valuable, it will attract a committed user base.

3. Robust Security

Both iPhone and Android users prioritize apps that ensure the safety of their data and privacy. Developing for iOS can address this need effectively.

Apple provides clear security guidelines to protect an iOS app against various threats, including data breaches, malware, and system vulnerabilities. Additionally, the closed nature of the iOS ecosystem further strengthens app security.

4. Optimized Performance

iOS operates within a closed ecosystem, offering sophisticated tools and resources in both hardware and software.

This ensures that the applications meet high-quality standards, allowing developers to create apps with enhanced functionality and performance. The rigorous review guidelines set by Apple compel developers to focus more on functionality, user interface, and performance in their apps.

5. Simplified Integration Process

iOS apps cater to a limited range of devices, such as the iPhone and iPad. This contrasts with Android apps, which need complex optimization and integration for a multitude of devices.

This makes the integration process more straightforward for iOS app developers, guaranteeing that your app is fully compatible and delivers consistent performance across devices with the same operating system.

6. Better Revenue Generation

As mentioned above, the Apple app store reported a global revenue of $21.2 billion in 2022. iOS app users tend to make more in-app purchases and subscribe more frequently than Android users.

This offers a platform where, with the correct development strategy and promotion, you can create a profitable app for your enterprise. 

Read More: How Much Does Mobile App Development Cost in 2023?

What are the Limitations of iOS App Development?

Similar to Android, iOS also has its drawbacks which might be unfavorable for certain businesses.

1. Commission Rate of 30%

The Apple app store deducts a 30% commission for every in-app purchase and subscription transaction. However, this rate decreases to 15% for subscriptions once a subscriber passes the one-year mark. Such a commission rate might be challenging for small businesses or startups to accommodate.

2. Costly Development Process

Developing for iOS can be more expensive than other platforms, due to licensing costs and the need for specific hardware (like a Macbook).

3. Hardware Limitations

Developers have to consider older device models, which may not support all the features of newer iOS versions. This complicates the development process and also requires thorough testing to ensure a consistent user experience across all devices.

4. Fixed UI Design Patterns

iOS adheres to specific UI patterns, leaving less room for unique designs compared to Android.


Deciding between iOS and Android app development hinges on your business objectives, project scope, and financial constraints. If revenue generation is a priority, iOS app development services might be more suitable as they often yield faster returns.

However, if reaching a broader audience aligns with your app ideas, collaborating with an Android app development agency or considering cross-platform development ensures comprehensive coverage. 

Engaging with established app development companies, like Scrum Digital, can further guide you in making an informed decision, ensuring a blend of functionality and user-friendliness to optimize user retention and revenue. Connect today to learn more.

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