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SSC.AI is an integrated conversational platform offering AI-driven live chat solutions for lead generation, customer engagement, and appointment scheduling. The client was looking for a full website redesign to overhaul their visual identity, streamline user journeys, and better align the messaging across industries, especially senior living and medical. The aim was to convert web traffic into live demo requests and generate high-quality leads.
Our end-to-end engagement included UX strategy, visual design, content structuring, and launch support. We created a modular design system to highlight key benefits of smart engagement, revenue boost, integration, and accessibility, while featuring real customer chats and testimonials for credibility.
The new site seamlessly integrates demo booking triggers within each section. A performance-focused landing page flow guides visitors from crisp headlines through feature calls-to-action into tailored industry pages. We also introduced a data-driven ROI calculator and featured partner logos to reinforce trust. The design is mobile-responsive and optimized for speed.
To create a website delivering a seamless, high-converting user experience that communicates the platform’s value, engages target industries with tailored content, and accelerates lead generation through intelligent design and functionality.
Redesign CTAs and user flows to boost "Book a Demo / Request a Demo" submissions.
Articulate core platform capabilities (like live scheduling, analytics, compliance, integrations) to drive informed, trust-based engagement.
Tailor messaging and visuals for key sectors senior living, aesthetic, travel, home care, to provide personalized value and improve lead quality.
Creating a website for SSC.AI meant addressing both functional and experiential gaps. From improving clarity around features to enhancing navigation and industry targeting, our team tackled real-world usability issues with smart, scalable solutions that elevated user engagement and boosted conversions.
The mobile layout had overlapping elements and broken CTAs, which hurt usability and conversions.
ChallengesRebuilt mobile-first responsive layouts using Flexbox and CSS Grid, optimizing spacing, button sizing, and form inputs for smaller screens.
SolutionsElements like the live chat UI and interactive dashboards rendered differently across browsers.
ChallengesPerformed exhaustive cross-browser testing (Chrome, Safari, Firefox, Edge) and implemented fallback styles/scripts to ensure uniform display and functionality.
SolutionsForms were generic and not optimized for conversion or tracking.
ChallengesRedesigned forms with field-level validation, smart autofill, and event-based tracking (via Google Tag Manager) to improve UX and data insights.
SolutionsThere was minimal visibility into visitor engagement, conversions, or the platform’s impact on ROI, limiting data-driven decision-making for stakeholders.
ChallengesBuilt an interactive ROI calculator and featured dynamic dashboard previews.
SolutionsOur visual design language aligns with SSC.AI’s intelligent, human-centric brand. We used clean, spacious layouts, a modern sans-serif typeface, and a professional palette of deep teal and bright accents. Iconography and custom graphics represent conversational AI, analytics, and integrations. Key panels feature screenshots of dashboards, chat UIs, and scheduled appointments. Subtle motion effects guide users through interactions without distraction. Trust cues—including HIPAA logos, CRM icons, and industry certifications—reinforce credibility and brand authority.
We began with stakeholder discussions and competitor benchmarking to define UX goals and site architecture. User flows were mapped, wireframes created, and prototypes tested for clarity and engagement. Final designs were developed in Figma, validated through user feedback, and iterated before development handoff.
User personas Conversation flows
Low-fidelity wireframes Chatbot interface High-fidelity UI mockups Brand’s visual tone
Custom Color Scheme Typography Matching Logo Integration Chatbot Avatar Design Tone & Voice Consistency Cohesive visual experience
Clickable prototypes Figma Stakeholders Preview conversations Suggest refinements
Early users Functionality Check Responsiveness User Feedback Review Bug Fixing
Cross-Platform Compatibility Consistent User Interface Adaptive Layouts Fast Loading