Incongems Wholesale Gemstones & Jewelery
Incongems Wholesale Gemstones & Jewelery
6 Months
900+ Web Pages
XD
Illustrator
Zoom
Search Console
Incon Gems, a trusted name in the wholesale gemstone and fine jewelry industry for over 40 years, partnered with Scrum Digital to develop a robust, conversion-driven e-commerce platform that reflects the brand’s legacy, quality, and commitment to supporting jewelry businesses across the US and Canada. The objective was to modernize their digital presence with a scalable, secure, and user-friendly solution that caters to both B2B needs.
Scrum Digital led the complete web development process from UI/UX design to backend infrastructure, creating a visually captivating and performance-optimized website that showcases Incon Gems’ wide range of calibrated gemstones, precious and semi-precious stones, and fine jewelry collections. The platform features dynamic product categorization, advanced filtering options, high-resolution product imagery, and 360° interactive views to replicate the in-store experience online and enhance buying confidence.
One of the core strengths of the new platform lies in its seamless integration of business functionalities tailored for wholesale clients. Our team has built secure data flow systems to manage inventory, enable real-time product updates, and support flexible fulfillment options, including holding inventory or direct shipping to end consumers. The site architecture is designed to be mobile-responsive and scalable to accommodate future growth and third-party integrations. Through careful attention to security, performance, and usability, Scrum Digital successfully delivered a digital solution that aligns with Incon Gems’ long-standing reputation while empowering them to expand their reach and streamline operations in today’s competitive jewelry market.
Our goal was to build a scalable, secure, and visually elegant website that inspires trust, enhances the buyer experience, and supports long-term business growth in the competitive fine jewelry market.
Present a broad range of precision-calibrated stones and rare styles through intuitive filters and visual product categories, enhancing product discoverability and brand positioning.
Provide professional product photography and 360° interactive views for every item to build buyer trust and simulate in-person inspection, critical for online B2B sales.
Enable flexible delivery options, hold inventory or dropship directly within seven business days, paired with zero-cost onboarding to encourage partner growth and reduce barriers to ordering.
A jewelry website like Incon Gems requires complex functionality, especially when balancing B2B operations with visual luxury. Here’s a breakdown of the key challenges faced and how each was resolved:
Mapping a large inventory of calibrated gemstones and jewelry styles across various attributes (gem type, metal color, product codes) posed a data management challenge.
ChallengeImplemented a robust data-flow management system with a consistent SKU taxonomy to ensure clean inventory categorization and precise filtering options across the site.
SolutionManaging product variants like stone size, metal finish, and gemstone type required a flexible yet scalable backend structure.
ChallengeDeveloped a structured variant model that allowed each SKU to include unique images, details, and variant-specific product views essential for clarity in B2B ordering.
SolutionIncorporating 360° interactive product views and high-resolution images without compromising page load speed or design consistency was a challenge.
ChallengeIntegrated a dedicated media workflow that optimized high-quality visuals while maintaining fast load times and consistent aesthetic appeal.
SolutionAllowing product data to be accessed through third-party integrations posed a risk of unauthorized data scraping, misuse, or system overload.
ChallengeImplemented secured API endpoints using authentication protocols along with rate limiting, IP whitelisting, and API key encryption to ensure only authorized parties could access or manipulate data.
SolutionA refined and elegant visual style was crafted to reflect the luxury and precision of Incon Gems’ fine jewelry collections. The design emphasized product storytelling through immersive layouts, high-resolution imagery, and sophisticated typography, creating a browsing experience that feels both premium and effortless.
The design process for Incon Gems was collaborative and brand-driven, ensuring every visual and interactive element reflected the elegance, precision, and trust associated with a luxury jewelry supplier. The focus was to craft an immersive digital experience that not only showcases fine craftsmanship but also supports effortless navigation and B2B conversion.
Competitive Research Brand Values Visual Identity
Wireframes Mobile-First UX Navigation Flow
Minimalist Layout Interactive Visuals Typography & Icons
Stakeholder Reviews Usability Testing UX Iteration
Developer Sync Responsive Guidelines QA testing across devices
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