Kathy Jacobsen Contemporary Dentistry

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Project Overview Overview

Project Duration

  • calendar

    45 Days

  • web

    42+ Web Pages

Tool Used

  • adobe xd

    Figma

  • illustrator

    Photoshop

  • visual studio

    Zoom

  • sublime Editor

    Search Console

The primary objective was to align the website with current user experience trends, SEO best practices, and performance standards. Dr. Jacobsen emphasized the need for a complete overhaul that would enhance visual appeal, improve loading speed, and simplify content management.

To meet these goals, we built a new website from the ground up using React.js, ensuring a fast, responsive, and scalable frontend. The redesign featured a clean, professional layout tailored to reflect the clinic’s commitment to advanced dental care. With a streamlined interface and improved usability, the new site now delivers a seamless experience for both new and returning patients.

project overview

Our Goals & ObjectivesGoals

Our goal was to create a scalable, secure, and high-performing website that builds trust, enhances the patient journey, and supports long-term growth.

Challenges & SolutionsChallenges

Designing this dental website meant addressing challenges unique to a trusted clinic in Gilbert. Our solutions were focused on building a secure, user-friendly platform that truly reflects the quality care patients expect.

  • The brand wanted ultra-high-resolution product images without compromising site speed.

    Challenge
  • Outdated Design Lacked Professional Appeal

  • We delivered a sleek, modern design with a professional aesthetic that instantly communicates credibility and aligns with the clinic’s brand standards, enhancing patient confidence from the very first visit.

    Solution
  • Patients faced difficulties booking appointments due to the absence of a streamlined online scheduling system.

    Challenge
  • Complicated or Missing Online Booking

  • Integrate an intuitive, secure appointment scheduling system that lets patients easily book, reschedule, or cancel appointments online.

    Solution
  • The Smile Gallery was cluttered and lacked organization, making it hard for users to find relevant before-and-after cases.

    Challenge
  • Difficult to Navigate Smile Gallery page

  • Implemented a dynamic filtering system within the Smile Gallery, allowing users to easily sort results by treatment type.

    Solution
  • The blog section was outdated and visually unappealing, with poorly organized content that lacked user engagement.

    Challenge
  • Revamped Blog Section for Better Engagement

  • We redesigned the blog using a user-friendly content management system (CMS), enabling the team to easily publish and manage well-structured, visually appealing blog posts.

    Solution

Visual DesignVisual

A clean and modern visual style was developed to reflect the clinic’s commitment to advanced, high-quality dental care. The design focused on patient storytelling through clear layouts and easy-to-read typography, making the information both engaging and accessible.

Design ProcessProcess

The design process was patient-focused and collaborative, ensuring every visual and functional element built trust, enhanced usability, and reflected the clinic’s professional care standards.
Here’s how we approached it:

case study bg image
  • Design Process image

    Brand
    Immersion

    Patient persona UX Audit

  • Wireframes &
    UX Mapping

    Patient-friendly user flows Intuitive navigation Content hierarchy Tailored user flows

    Design Process image
  • Design Process image

    High-Fidelity
    Design

    Minimalist aesthetics Full-Screen imagery Soft animations Luxury accents

  • Design
    Validation

    Design reviews Stakeholder Feedback Usability Testing Flow adjustments based on input

    Design Process image
  • Design Process image

    Design
    Handoff

    Developer Sync Responsive Consistency Interactive state guidelines QA testing across devices

shape shape

Typography
& Colors Styles

Archivo, sans-serif

Light

Regular

Medium

Tech StackStack

react
html
css
js
larvel
my sql
digital ocean

Real words from real clientsTestimonial

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Skylar Jacobsen

Office Manager, Kathy Jacobsen Contemporary Dentistry

We met the Scrum Digital team a few months ago at a convention. We wanted to have them build us a new website, as well as help with our SEO and our online presence. They have gone above and beyond with expectations. The team built our new website and over the entire process were communicative and helpful. We are a dental office and let me tell you not the most technology savvy. The Scrum team walked us through how to find anything we needed for the new website as well responded to us within hours whenever we had questions. I cannot recommend Scrum Digital enough for your marketing in any field! I am so glad we found them!