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Project Overview Overview

Project Duration

  • calendar

    1.5 Years

  • web

    25+ Web Pages

Radiant Smiles Dental Care is a well-established, family-oriented dental practice based in Austin, Texas, known for its compassionate care and wide range of services including preventive, cosmetic, restorative, and emergency dentistry. Despite having a loyal local patient base and a dedicated clinical team, the practice was not achieving the online visibility needed to attract new patients in the increasingly competitive Austin dental market.

To bridge this gap, Radiant Smiles partnered with Scrum Digital with a clear goal: to enhance their digital presence and patient acquisition strategy. The objective was not just to improve search rankings but to create a unified, performance-driven online identity across their website, local listings, and social platforms. The collaboration focused on implementing smart SEO practices, streamlining the website experience, building local authority, and converting online visitors into scheduled appointments.

project overview

Our ApproachApproach

We partnered with the Owner and the Radiant Smiles Dental Care team to lead a complete digital growth strategy. Starting with a full audit of their existing web presence and competitive landscape, we developed a targeted marketing approach focused on increasing local visibility, building patient trust, and driving online appointment bookings.

Challenges & SolutionsChallenges

The dental practice faced several challenges with its online presence, but through targeted digital marketing strategies and focused execution, we delivered measurable results that exceeded their growth and visibility goals.

Challenges

Solutions

Local SEO Optimization

Outdated keyword strategy and weak local SEO signals.

Local SEO Optimization

We conducted a full audit of the client’s local search presence, optimized Google My Business listings with high-converting descriptions, correct categories, service areas, and NAP consistency. Local schema and structured data were also added to the website for enhanced search relevance.

Keyword Strategy & Content Plan

Poor search engine rankings for core services.

Keyword Strategy & Content Plan

A robust keyword map was developed, targeting terms like “emergency dentist Austin”, “Invisalign near me”, and “family dental care in Austin TX.” We launched service-focused landing pages and bi-weekly blog posts addressing FAQs, treatment tips, and seasonal dental concerns.

Review & Reputation Management

Inconsistent GMB reviews and limited visibility on maps

Review & Reputation Management

An automated system was introduced to request reviews post-treatment, resulting in a 60% increase in positive Google reviews. We also monitored and responded to reviews promptly to build public trust.

Social Media Strategy

Minimal social media engagement or brand awareness online

Social Media Strategy

We developed a cohesive posting strategy tailored to Facebook and Instagram with a mix of educational, promotional, and community-driven content. Branded templates were designed to maintain consistency.

Results DrivenDriven

Local SEO ResultsResults

  • 0K

    Calls

  • 0K

    Directions

  • 0K

    Website clicks

Real words from real clientsTestimonial

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Radiant Smiles Dental Care

Lead Dentist

"Scrum Digital transformed the way we attract patients online. Their team didn't just drive traffic—they brought in real, local patients who were searching for the exact services we offer. We now feel confident about our online presence, and new patients mention finding us on Google almost daily!"