1.5 Years
25+ Web Pages
Radiant Smiles Dental Care is a well-established, family-oriented dental practice based in Austin, Texas, known for its compassionate care and wide range of services including preventive, cosmetic, restorative, and emergency dentistry. Despite having a loyal local patient base and a dedicated clinical team, the practice was not achieving the online visibility needed to attract new patients in the increasingly competitive Austin dental market.
To bridge this gap, Radiant Smiles partnered with Scrum Digital with a clear goal: to enhance their digital presence and patient acquisition strategy. The objective was not just to improve search rankings but to create a unified, performance-driven online identity across their website, local listings, and social platforms. The collaboration focused on implementing smart SEO practices, streamlining the website experience, building local authority, and converting online visitors into scheduled appointments.
We partnered with the Owner and the Radiant Smiles Dental Care team to lead a complete digital growth strategy. Starting with a full audit of their existing web presence and competitive landscape, we developed a targeted marketing approach focused on increasing local visibility, building patient trust, and driving online appointment bookings.
Conducted keyword research specific to Austin’s dental market, optimized location-based service pages, built high-quality local citations, and integrated structured data to improve visibility in map packs and local search results.
Enhanced their Google Business Profile with accurate NAP info, service areas, categories, and compelling descriptions. We implemented a review request system and managed responses to improve both volume and quality of reviews.
Created engaging social media content featuring patient testimonials, treatment spotlights, oral health tips, and behind-the-scenes practice moments. Posts were tailored to build trust with local audiences and showcase the clinic’s patient-first culture.
The dental practice faced several challenges with its online presence, but through targeted digital marketing strategies and focused execution, we delivered measurable results that exceeded their growth and visibility goals.
Outdated keyword strategy and weak local SEO signals.
We conducted a full audit of the client’s local search presence, optimized Google My Business listings with high-converting descriptions, correct categories, service areas, and NAP consistency. Local schema and structured data were also added to the website for enhanced search relevance.
Poor search engine rankings for core services.
A robust keyword map was developed, targeting terms like “emergency dentist Austin”, “Invisalign near me”, and “family dental care in Austin TX.” We launched service-focused landing pages and bi-weekly blog posts addressing FAQs, treatment tips, and seasonal dental concerns.
Inconsistent GMB reviews and limited visibility on maps
An automated system was introduced to request reviews post-treatment, resulting in a 60% increase in positive Google reviews. We also monitored and responded to reviews promptly to build public trust.
Minimal social media engagement or brand awareness online
We developed a cohesive posting strategy tailored to Facebook and Instagram with a mix of educational, promotional, and community-driven content. Branded templates were designed to maintain consistency.
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Lead Dentist
"Scrum Digital transformed the way we attract patients online. Their team didn't just drive traffic—they brought in real, local patients who were searching for the exact services we offer. We now feel confident about our online presence, and new patients mention finding us on Google almost daily!"