Urjahealing
Urjahealing
Urja Healing is a wellness platform rooted in energy-based healing practices such as Reiki, sound therapy, and chakra alignment. The brand was already helping individuals achieve balance and transformation offline but their digital presence didn’t reflect their mission or reach. With increasing competition in the wellness space and more users turning to Google for holistic services, Urja Healing needed to make a stronger mark online.
They partnered with Scrum Digital, a full-service digital transformation company, to help position themselves as a go-to destination for energy healing services in India and beyond. The main objective was to build organic visibility, attract targeted search traffic, and reach potential customers such as working professionals, wellness seekers, and individuals dealing with stress, anxiety, or lifestyle-related concerns.
Our SEO strategy for Urja Healing was built on long-term growth, brand visibility, and lead generation. Below were the key goals and objectives:
Increase the website’s ranking on Google for high-intent keywords related to energy healing, Reiki, sound therapy, and holistic wellness.
Attract a relevant audience by optimizing for user-intent-based queries.
Improve local visibility in key metro areas by optimizing Google Business Profile, adding NAP consistency, and earning local backlinks.
The SEO journey for Urja Healing required addressing both strategic and technical gaps. Here’s how Scrum Digital tackled each challenge:
The website had minimal search impressions.
Performed a detailed keyword strategy and began targeting long-tail keywords and intent-driven queries relevant to each service.
Pages lacked optimized meta tags, headers, and internal linking.
Implemented complete on-page SEO writing unique meta tags, optimizing H1-H3 hierarchy, and adding schema markup.
Service pages had minimal content and lacked keyword relevance.
Revamped service page copy with keyword-rich content, FAQs, and CTAs while keeping readability and tone aligned with brand voice.
There was no strategy to connect related pages for crawl depth and user navigation.
Implemented smart internal linking between blogs, services, and landing pages to improve SEO equity flow and session duration.
The domain had very low authority with almost no backlinks.
Launched a white-hat link-building campaign, targeting wellness blogs, directories, and partner platforms to gain high-quality backlinks.
The client couldn’t track leads or know where users dropped off.
Configured GA4 and Google Tag Manager to track form submissions and traffic flow from organic channels.