Skills & More
Skills & More
SkillsnMore is an online educational platform offering creative and recreational learning experiences to children aged 5 to 15. Their extensive range of courses includes arts and crafts, fitness training, music lessons, multiple languages, mathematics, Vedic math, and sketching. Focused on nurturing children’s creativity and self-expression, SkillsnMore wanted to reach a broader audience of parents looking for enriching extracurricular options for their children.
While the platform was strong in vision and content, it needed a strategic digital marketing foundation to increase visibility, drive enrollments, and strengthen its brand presence in the competitive e-learning space. That’s where Scrum Digital came in. With expertise in SEO, social media marketing, paid campaigns, and conversion optimization, Scrum Digital was brought on board to craft and execute a multi-channel marketing strategy tailored to SkillsnMore’s growth aspirations.
To create a meaningful and measurable impact, our digital marketing efforts were guided by the following goals:
Build recognition of SkillsnMore as a go-to platform for creative learning among parents through organic and paid strategies.
Implement SEO strategies to improve website visibility on search engines for relevant educational and parenting keywords.
Use conversion-focused campaigns to boost the number of students signing up for various classes across categories.
Run highly-targeted Google Ads and Facebook Ads to reach the right audience at the right time with the right message.
Develop blogs and educational content that addressed parents’ questions, showcased course benefits, and improved site authority.
Encourage user interaction through social campaigns, student highlights, testimonials, and parental involvement.
Monitor KPIs regularly and optimize campaigns based on engagement, CTR, conversion rate, and ROI.
Integrate tracking pixels, goal completions, and event monitoring to align backend performance with marketing success.
Our journey with SkillsnMore revealed several marketing roadblocks that we addressed strategically:
Low Online Visibility
ChallengesConducted in-depth keyword research and implemented technical and on-page SEO improvements, resulting in improved SERP rankings.
SolutionsLow Conversion Rates
ChallengesDesigned new CTAs, optimized landing pages for speed and relevance, and used A/B testing to increase enrollment rates.
SolutionsLimited Brand Recognition
ChallengesCrafted brand stories and parent-focused messaging across social platforms and blogs to build awareness and trust.
SolutionsNo Lead Nurturing Process
ChallengesImplemented email workflows with educational content, reminders, and promotional offers to re-engage cold leads.
SolutionsTargeting in Paid Campaigns
ChallengesCreated segmented audience sets based on interest, region, age, and parental behavior to deliver higher ROIs on ads.
SolutionsHigh Bounce Rate on Blog Pages
ChallengesAdded internal linking, interactive visuals, and embedded videos to improve user retention and dwell time.
SolutionsIncomplete Tracking and Analytics Setup
ChallengesIntegrated Google Analytics 4, Facebook Pixel, and Hotjar for tracking user behavior, conversions, and funnel drop-offs.
SolutionsNo Structured Content Marketing
ChallengesDeveloped a content hub featuring expert tips, parenting guides, and course highlights to enhance SEO and brand authority.
Solutions