Kathy Jacobsen Contemporary Dentistry
Kathy Jacobsen Contemporary Dentistry
45 Days
42+ Web Pages
Google Analytics
Zoom
Search Console
Semrush
Our digital marketing team partnered with Contemporary Dentistry to execute a comprehensive transformation of their online presence. The objective was clear: build a high-performance, patient-friendly website that improves local search visibility, simplifies online appointment scheduling, and reinforces the clinic’s brand identity. From strategy to implementation, we crafted a customized approach that positioned the clinic as a leading dental provider in Gilbert. This case study explores how our targeted digital marketing efforts helped Contemporary Dentistry reach and serve more patients in their community.
Dr. Kathy Jacobsen, a highly respected and trusted dentist in Gilbert, AZ, is renowned for her commitment to delivering advanced dental care with a personal touch. With a well-established reputation for excellence, Dr. Jacobsen recognized the need to strengthen her online presence to reflect the high standards of care offered at Contemporary Dentistry and to connect more effectively with patients seeking quality dental services in the region.
We guided Dr. Jacobsen through a comprehensive digital transformation, assessing the current state of the site, analyzing competitors, and implementing a strategic plan to establish a dynamic online presence focused on measurable growth and long-term success.
Implemented geo-targeted keywords, Google Business Profile optimization, and local citations to improve visibility in local searches.
Ensured their Google Business Profile is complete, accurate, and regularly updated with posts, photos, and offers to attract local patients.
Developed community-focused social media content highlighting before and after dental results, patient reviews, & oral health tips tailored to local followers.
The dental practice faced several challenges with its online presence, but through targeted digital marketing strategies and focused execution, we delivered measurable results that exceeded their growth and visibility goals.
The brand wanted ultra-high-resolution product images without compromising site speed.
ChallengeFixed broken links, implemented proper 301 redirections, and optimized sitemap.xml and robots.txt files for better crawlability.
SolutionThe website suffered from slow load times and failed to meet Core Web Vitals benchmarks.
ChallengeOptimized site speed, reduced server response time, improved mobile responsiveness, and addressed LCP, FID, and CLS metrics.
SolutionContent lacked a clear structure and strong calls-to-action, leading to poor user engagement.
ChallengeEnhanced content hierarchy and clear call-to-actions for better conversion.
SolutionKey pages were not ranking well due to weak keyword targeting and outdated content.
ChallengeFocused on target keywords and updated existing content to be more SEO-friendly.
SolutionCalls
Directions
Views
Interactions
Search Terms
Website clicks
In just 3 months, we helped this client reach several significant milestones.
Sessions
Engaged Sessions
Engagement Rate
Event Count
New Users
Impressions
Ranking keywords
Social Views
Social Interactions
Views
Office Manager, Kathy Jacobsen Contemporary Dentistry
We met the Scrum Digital team a few months ago at a convention. We wanted to have them build us a new website, as well as help with our SEO and our online presence. They have gone above and beyond with expectations. The team built our new website and over the entire process were communicative and helpful. We are a dental office and let me tell you not the most technology savvy. The Scrum team walked us through how to find anything we needed for the new website as well responded to us within hours whenever we had questions. I cannot recommend Scrum Digital enough for your marketing in any field! I am so glad we found them!