Premium Wholesale Gemstones & Jewelry
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Premium Wholesale Gemstones & Jewelry
6 Months
900+ Web Pages
XD
Illustrator
Zoom
Search Console
With over 40 years in the wholesale gemstone and jewelry industry, Incon Gems partnered with Scrum Digital to redefine their digital presence through a high-performance mobile application tailored to B2B clients across the US and Canada.
Scrum Digital engineered secure and scalable data flow systems that efficiently manage inventory, facilitate real-time product updates, and offer flexible fulfillment options, whether holding stock or shipping directly to end consumers.
The site architecture is meticulously designed to be fully mobile-responsive and future-ready, supporting seamless scalability and third-party system integrations. With a strong focus on performance, security, and user experience, Scrum Digital delivered a cutting-edge digital solution that reflects Incon Gems’ legacy of excellence while equipping them to scale their reach, streamline backend operations, and thrive in today’s highly competitive jewelry market.
The vision was to create a scalable, secure, and visually sophisticated website that builds trust, elevates the buyer journey, and drives sustainable growth in the competitive fine jewelry market.
Highlight a diverse collection of precision-calibrated and one-of-a-kind gemstones using intuitive filters and organized visual categories.
Integrate high-quality photography and 360° interactive product views to replicate the in-person buying experience, fostering trust and confidence essential for digital B2B transactions.
Simplify the wholesale ordering process by offering flexible fulfillment models, including inventory holding or direct dropshipping within seven business days.
Designing a high-performance jewelry website like Incon Gems demands advanced functionality that balances the needs of B2B operations with the aesthetics of a luxury brand.
Managing an extensive inventory of calibrated gemstones and varied jewelry styles with attributes such as gem type, metal color, and product codes.
ChallengeA robust data-flow management system was implemented with a standardized SKU taxonomy, enabling precise inventory, classification and dynamic filtering across the site.
SolutionHandling multiple product variants required a backend flexible enough to manage individual item attributes without complicating the user interface.
ChallengeA structured variant model was developed to support unique images, descriptions, and views for each SKU ensuring clarity and ease for wholesale clients.
SolutionIncorporating 360° product views and high-resolution images without affecting site performance or visual consistency proved challenging.
ChallengeAn optimized media management workflow was built to deliver rich visual content while preserving load speed and design harmony across all devices.
SolutionEnabling third-party access to product data raised concerns over unauthorized scraping, system overload, and data misuse.
ChallengeSecure API endpoints were established using robust authentication protocols, rate limiting, IP whitelisting, and encrypted API keys to protect data and ensure access was limited to authorized partners only.
Solution
A sophisticated and meticulously refined visual style was crafted to embody the luxury, precision, and timeless appeal of Incon Gems’ fine jewelry collections. The design focused on immersive product storytelling leveraging full-screen high-resolution imagery, elegant typography, and thoughtfully structured layouts to create a seamless browsing experience that feels both elevated and intuitive, resonating with the expectations of high-end clientele.
The design process for Incon Gems was deeply collaborative and guided by the brand’s core values elegance, precision, and trust. Every visual and interactive element was thoughtfully crafted to embody the sophistication expected from a premier luxury jewelry supplier. The goal was to create an immersive digital experience that seamlessly blends high-end aesthetics with intuitive functionality, showcasing the artistry of the collection while streamlining navigation and optimizing B2B conversion.
Competitive Research Brand Values Visual Identity
Wireframes Mobile-First UX Navigation Flow
Minimalist Layout Interactive Visuals Typography & Icons
Stakeholder Reviews Usability Testing UX Iteration
Developer Sync Responsive Guidelines QA testing across devices
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